Taste is subjective, so defining one e-liquid as being the best over another is not an easy task. With a rigid set of criteria, this list defines what makes an e-liquid the best e-juice out there. This list will hopefully clear that up by highlighting some brands and products that rise above their peers. Vaping Daily is always on the lookout for the best in electronic cigarettes, accessories, and juices that we believe our loyal readers will enjoy.
10/10 Review score
Sweet unforgettable flavor
Wide range of nicotine levels
120ml bottle for long-lasting joy
Cookie Butter joins the ranks of other delicious e-juices that take familiar flavors and translates them into great-tasting vapor. The ma...
Competition is fierce as vape manufacturers try to take a portion of the vape juice market. Which is a good thing for customers as it means that there is more thought put into the flavor and quality of juices. To create this list of the top vape juices, we tested premium juices from brands we believe in. We only picked juices that lived up to our own high standards that we know our readers are looking for. If life’s too short to vape bad juice, then these juices should find a place in every vapers juice tank!
Cookie Butter joins the ranks of other delicious e-juices that take familiar flavors and translates them into great-tasting vapor. The main flavor profiles of this e-juice include baked butter cookies that all combine to provide users with an unforgettable vaping experience.
The oatmeal cookie flavor hits right away as the sugary cloud fills the mouth. Then the brown sugar adds a subtle sweetness until the milk cools off everything with a refreshing wave. This e-juice comes in a single 120ml bottle. Users can choose from three different nicotine levels from 0mg, 3mg, 6mg. This e-juice is also a high-VG option with a ratio of 70/30 VG/PG.
Nine different flavor categories Unique nicotine salts and high-VG line of e-juices
Many bottle sizes, and nicotine strengths available
Subscription deals on offer for delivery
Flavors can be weak
Not so good for above-ohm vaping
Mig Vapor’s Doughnut for adults is extremely tasty e-juice that tricks your sensors. Just imagine consuming a donut without getting those calories! Smooth flavor along with a good-known taste.
Still, Mig Vapor’s selection of e-juices is almost endless. They have nine different flavor categories of e-liquid. The categories include tobacco, menthol, desserts, and fruit flavors.
Selection varies between the categories. As an example, the dessert category alone features over nineteen different flavors. If a vaper finds nothing they like, they can blend their e-juice at Mig Vapor’s Vimmana E-Juice Bar.
Mig Vapor also covers sub-ohm vapers with their high-VG, Red Line e-juice series. They have even started to carry nicotine-salt-based varieties, which have high-nicotine contents.
For regular e-juices, nicotine strengths go from 0mg to as high as 24mg. Bottles sizes vary between 15ml and 120ml (Red Line e-juices only come in 30ml bottles). Vapers can also sign up to receive e-juice weekly, bi-weekly or monthly when they buy a Mig Vapor e-liquid.
Vape Chemist is an American e-juice maker based in California. They have been making e-juice since 2013. Vape Chemist stays true to its name by employing a one-of-a-kind lab and clean room to make all their e-juices.
They currently have four collections of e-juice. There is the Legacy line, which is a collection of all their most popular flavors, like Philippine Mango and Pink Matter. There is the Mango line that takes its name from their #1 best-seller, Philippine Mango.
This exotic fruit flavor comes in four varieties, the original, a salt nic version, Mango Pound Cake, and Mango Menthol. The Kold line is their take on menthol and features three flavor choices: Red, Blue, and Orange, which are all fruit-based.
Vape Chemist offers only two bottles sizes for all their juices, 60ml and 120ml. Nicotine levels for regular, free-base nicotine e-liquids range from 0mg, 3mg to 6mg. The nicotine salt version of Philippine Mango is the only flavor that comes in a 30ml bottle and has a nicotine content of 30mg.
Just about every e-liquid manufacturer has a tobacco flavored juice in their line-up of flavors. Since ex-smokers are looking to replicate the flavor and experience of smoking a cigarette, it makes sense that this would be a prominent flavor. Some e-juices use the essence of real tobacco as a flavoring, while others use a flavorist to blend natural and synthetic flavors to get the taste of tobacco. This flavor can be blended with others to make a unique concoction or on their own replicating a specific strain of tobacco.
Single Flavor Juices
These can range from fruit flavors to cookies to coffee. The one consistent is that there is a single flavor profile. These can be vaped on their own or mixed with other vape juice flavors to create a more customized flavor for the user.
Multiple Flavor E-juices
Where things can get very interesting is when there is a mix of different flavors that recreate some type of food or beverage or something completely out of the blue. Strawberry milkshake with vanilla. Cinnamon Buns. Cotton Candy. The sky’s the limit for the many variations that can be achieved by blending different types of flavors. No matter the type of flavor, or the quality of the ingredients, the flavors that people are looking for vary and one may not suit everybody.
Rhino’s Blood may not sound so appealing, but a delicious, fruit medley hides underneath. Vapers can look forward to the tart, tangy taste of blueberry, grape, and cherry.
The mixture of all three fruits reaches peak perfection in the aftertaste. Vapers will notice the first draw overflowing with juicy blueberry. The grape taste soon overcomes the berry, and a blast of cherry sweetness finishes it out.
Like all Mig Vapor juices, Rhino’s Blood comes in standard, 50/50, PG/VG blends, or in a high-VG option. Users can order the standard 15ml, or pay extra for larger bottle sizes starting at 30ml and going to 120ml.
Nicotine strengths also vary. The 50/50 formulation has nicotine strengths from 0mg all the way to 24mg. The high-VG option starts at 0mg and goes to 6mg.
Weekly, bi-weekly and monthly subscription available
Bigger bottles cost extra
High shipping costs
Mig Vapor’s Menthol Blast is the most refreshing take on menthol-flavored e-juices. It sends cool waves of minty flavor with every cloud.
The blender’s at Mig Vapor’s e-juice bar mixed the finest spearmint flavors into Menthol Blast. The e-juice has an immediate cooling effect. The throat hit emerges only moments later and leaves vapers feeling satisfied.
Menthol Blast comes in both standard 50/50 VG/PG blends, and a high-VG option. Bottles sizes range from 15ml, 30ml, 60ml, and 120ml. The last three options cost a little more than the 15ml option.
Tobacco Junkie e-juice from Mig Vapor is the preferred choice of tobacco enthusiasts for its rich, earthy flavor. The taste of flue-cured tobacco is unmistakable from the first inhale.
The e-juice also flirts with several other flavor notes as it contains very subtle hints of nut flavors, ranging from almonds and hazelnuts to pecans. The Tobacco Junkie e-juice does not only have nutty flavors in its flavor profile but also the rich, sensual tobacco flavor blended with touches of caramel that ex-smokers will remember.
E-cig and cig-a-like flavor cartridges also available
Some flavors are poor
Diacetyl is a harmful chemical when heated. E-juice makers have started making diacetyl-free e-juices. None of them have done a better job than VaporFi.
Another vendor/creator/e-juice maker, all VaporFi’s e-juices come guaranteed as diacetyl-free. VaporFi’s master blenders make their e-juices in their FDA-approved lab.
VaporFi has too many flavor categories to list here. They also have a DIY e-juice tool that lets users pick and blend their favorite flavors. With over 30,000 (30,000!) flavor combinations at their disposal, vapers can create entirely new e-juices.
VaporFi’s e-juices can come in 50/50, 70/30, or high-VG for sub-ohm vapers. Nicotine strengths are also wide-ranging. They go from no-nicotine to 2.4% and 3.5% (which are only available for the 70/30 formula).
The VaporFi GRND RSRV label is the vape company’s signature line of e-juice. The new premium flavor from this line is Catch Ya Latte, a multi-layered e-juice for coffee-lovers. The e-juice is perfect for sipping on a hot cup of coffee in the morning, or after a meal.
The inhale fills the mouth with a strong, French roasted aroma and flavor. But mid-way through the inhale, new flavors emerge. Together with the fresh-roasted coffee flavor, notes of hazelnut start to shine through. The exhale reinvigorates with a strong finish of creamy milk and caramel.
Churrios is from the Milkman, who specializes in decadent, dessert-based e-juices. This concoction blends familiar, much-loved flavors. Vapers will, at first, taste churros, which are sticks of fried dough sprinkled with sugar and cinnamon. On the inhale, the cinnamon comes on strong but dissipates. It then gives way to the sugary, almost-caramel notes behind the inhale.
From then on, the sugary waves of vapor do not stop. The rush continues right up until the end. The aftertaste of cold milk and Honey-Nut Cheerios is what vapers expect from a company called the Milkman. This juice comes in three nicotine strengths, 0mg, 3mg, to 6mg, in a Max-VG formula, and a 60ml bottle.
The Glazed Donut e-juice from VaporFi is a comfort vape. It combines all the comforting relish of biting into a freshly baked donut, with a sugary glaze on top.
From the first inhale, vapers will feel the doughy softness of a donut. Then the juice showers the taste bud with a storm of powdered sugar.
The only thing vapers need is a glass of chocolate milk for them to dunk donut pieces. The Glazed Donut e-juice comes in a wide variety of options. Sub-ohm vapers can choose a high-VG mix, with low nicotine content.
Mouth-to-lung vapers can choose a 50/50 blend, with nicotine contents ranging from 0mg to 3mg to 12mg. They can also add another of VaporFi’s famous flavors with one of two flavor shots.
If this is your first search for the best vape juice, we want to help you out. We have recommended the best e-liquids based on testing, reviews, and feedback. Now, let’s cover some of the details and nuances of e-liquids in general. We will start with a few of the common terms and definitions:
Vape juice, e-liquid, and e-juice – all of these are the same thing. Just different names. It’s the liquid that is converted into vapor by an e-cig device.
VG – vegetable glycerin, a food grade additive that is usually extracted from palm plants. VG is a thick liquid that makes a lot of vapor and a more mild vapor.
PG – propylene glycol, an additive used in everyday products like toothpaste, medications, cosmetics, etc. PG has been used by people for about a century. Stronger vapor than VG although not as much vapor. Carries more flavor.
VG / PG ratio – the overwhelming majority of the best vape juice blends contain a portion of VG and a portion of PG. The amount of each is indicated by the PG / VG ratio.
PG e-liquid – an e-liquid that is more than 50% PG. This type of vaping juice is used in standard vaping devices with atomizers above 1.0 ohms of resistance. PG vape juices do not make as much vapor as a VG juice, but the vapor is stronger because of the higher nicotine content.
VG e-liquid – an e-liquid that is between 60% VG and 85% VG. This type of juice is used for sub ohm or temperature control vaping with atomizers below 1.0 ohms of resistance. VG juices make a lot of vapor and have a lower nicotine content than PG vape juice blends.
50 / 50 vape juice – a blend that is half PG and half VG. Many consider this to be the best vape juice ratio for standard vaping with atomizers over 1.0 ohms.
Max VG – a Max VG vape juice is a blend with at least 85% VG. Some Max VG blends may be 90% plus. The idea is maximum vapor! Designed for high performance vaping devices. There will still be some small amount of PG to carry the flavor.
Nicotine – the amount of nicotine in vape juice is expressed one of two ways. You may see the nicotine content represented as a percentage by volume or in milligrams or mg. A 12 mg e-liquid is the same as a 1.2% e-liquid. A 6 mg blend is the same as 0.6% and so on.
All of this VG, PG stuff can be confusing at first. Don’t worry; you will get it all down pat in no time. With that out of the way, let’s get back to the fun part of how to find the best vape juice. The vapor and satisfaction are important, but the enjoyment is all about the flavor.
One of the first things to consider when buying e-liquid is the flavor. The best vape juices deliver the best flavor. Even if all the other variables – nicotine strength, PG, VG, and vapor production – are perfect, you won’t enjoy the vapor if you don’t like the flavor. Fortunately, e-liquids come in almost any flavor you could think of: fruity, food, cocktails, and of course, tobacco blends.
What goes in is what comes out. The best e-liquids are made with high-quality ingredients for maximum flavor and quality vaping.
Here is what vape juice is made out of: Vegetable Glycerin – Commonly called VG, vegetable glycerin is a non-toxic colorless liquid made from vegetables and sugar. It is a thick, viscous liquid. Besides e-juices, VG is found in a variety of food products and is safe to consume. Propylene glycol – Commonly called PG, it is a type of alcohol that is found in many foods and medicines, mainly to keep them moist. Also safe to consume. Flavorings – About 10% of the volume of an e-juice is made up of food grade additives that give e-liquids their flavor. Since VG and PG are odorless and flavorless, it is the flavoring agents that make the e-juice taste the way it does. Nicotine – Not all e-liquids contain nicotine, but people that are trying to quit smoking like having nicotine in their e-juice to satisfy the craving. Generally, they try to wean off of it which is one reason there are 0 mg nicotine juices also available.
90% of the liquid is either PG or VG or a blend of the two. Then the rest is made up of the flavorings and nicotine if it is an ingredient.
This blending is where the quality comes into play as not all e-juices are made with the same level of care. There can be many synthetic ingredients and even preservatives that affect flavor. What flavor is best is completely subjective and some may prefer blending own e-juice, but what is a constant across all the best e-juices is the fact that the ingredients are blended with flavor in mind. Mass produced vape juices are generally not as good in the flavor department.
WHAT ABOUT NICOTINE IN AN E-JUICE?
Though nicotine does not have a flavor of its own, it does impact the flavor of an e-juice. A 0% nicotine, or nicotine free vape juice, will have the most accurate and bright flavor compared to higher nicotine strength juices. Adding nicotine can dull the flavors of the juice or dilute them to a degree. A good brand understands this and is able to balance the need for nicotine with accurate flavors.
An ex-smoker does need to take nicotine content into consideration and may be put off vaping if the taste is not what they imagine it should be.
It may take some trial and error to find the right strength and the best tasting juice, but the idea is to not give up. If a juice with high nicotine does not taste right, it just means it was not the right juice. Keep trying different juices to find the right balance of flavor and nicotine.
Steeping a vape juice is essential in allowing all the flavors to settle in and find a way to work together. Many of the newest generation e-juices are allowed to steep before being put on the market. These will be labeled as steeped and ready to vape right away.
Others may indicate on the label when they will be ready and mature enough to vape. While labeling a vape juice as fresh sounds like a good thing, it generally will mean that it is not ready to be vaped right away. It may need to breathe in an opened bottle somewhere dark and cool for up to a few weeks. There are other faster ways to steep the juice, like placing a closed bottle in a ziplock bag and dunking it in hot water for 15 minutes or so. Either approach will work.
Best Vape Juice Costs
Some e-juices that are geared towards connoisseurs can also come with a hefty price tag. That does mean that all the best e-juices need to be expensive. Whatever the budget, there is always going to be a premium quality vape juice available that tastes great and vapes well. Cheap e-juices reveals the variety of affordable vape flavors.
Quality assurance and using the best ingredients does not always end up costing more money. Using high tech laboratories or employing flavorists does add to the expense of producing the juice which then gets passed on to the customer. Always try to find the best brands that work within a given budget and chances are that there will be a feeling that value was provided and it was worth the cost.
How to Spot the Best E-Juice?
One thing to look for in an e-liquid to understand if it is made with care is to look for any indication that it was made in an ISO laboratory or a room that is accredited by the International Organization of Standards. Not all the best vape juices need to be made in a facility like this, but when they are, it is a good sign of the quality and the fact that the brand cares about standards.
Brands that use a flavorist, or flavor chemist, also have a higher chance of being a pretty good juice. By engineering certain natural flavors and then mixing them, a flavorist can replicate many different flavor profiles to make a juice taste like a cheesecake, as an example. In addition, there are some juice companies that have people on their staff with a culinary education or background. This ensures that the juice mixes actually taste good and have the right balance. The best vape juice should be consistent and balanced. Flavors should be accurate and taste as they are described. Examples of lesser quality juices are ones that leave an off taste or are artificial tasting.
Best Overall E-Juice of 2020
MigVapor Vape Juices
Award Winning E-liquids
Best Tobacco E-Juice flavor
Tobacco Junkie E-Juice
Best Mango E-Juice flavor
Philippine Mango E-Liquid
Best Nic Salt E-Liquid
Blood Orange Lemonade
Choosing Nicotine Strength of Your Vape Juice
Once you’ve picked out the flavor of your perfect vape juice, the next step is to determine your ideal nicotine strength. Nicotine is the substance found in tobacco that makes cigarettes addictive. E-liquids come in varying nicotine strengths. The average ranges vary between 0%, 0.6%, 1.2%, 1.8%, 2.4% and 3.6% nicotine by volume. In other words, if you choose 1.2% nicotine strength, 1.2% is actual nicotine, and the remaining 98.8% is water, PG or VG, and food-grade flavoring.
Some companies prefer to list nicotine strength in milligrams. Instead of listing the nicotine value at 1.2%, they will list it at 12 mg. These are the same levels, just labeled differently. The higher the nicotine value, the more nicotine you will receive in each puff.
To choose the right nicotine level, consider your current level of tobacco use. The average daily use of adult tobacco consumers varies. A typical tobacco consumer, for example, one who is at a pack per day, might find an 18 mg or 24 mg nicotine level satisfying. That could serve as a general baseline to compare in relative to your current level of tobacco consumption.
Below is a comprehensive list of vape juice nicotine levels:
0% – Nicotine free e-liquid for non-nicotine vaping is for vapers who enjoy the flavor and sensation but do not want the nicotine. This liquid is appropriate for vapers that have strategically and gradually reduced nicotine intake.
0.15% (1.5 mg) – The 0.15% nicotine level, or 1.5 mg, is a new option designed for serious cloud chasers. Some of the new vape tanks and powerful mods can be vaped at well over 200 watts. That equates to massive vapor production. Because so much vapor is being inhaled, less nicotine is needed for satisfaction. You will find this nicotine level in VG and Max VG vape juice.
0.3% (3 mg) – A 0.3% or 3 mg nicotine level is the most popular choice for vapers using sub ohm or temperature control mods with atomizers less than 0.5 ohms and vaping at about 75 to 150 watts. The 3 mg option is typical for VG and Max VG options.
0.6% (6 mg) – Vaping a 0.6% or 6 mg vape juice is about as high a nicotine content that you will need for any sub ohm or temp control vape setup. That is why most VG and Max VG e-liquids do not offer anything about 0.6% nicotine. Commonly used with mods vaped at 30 watts to 75 watts with atomizer resistances of 0.8 ohms to 0.5 ohms.
You will also find a 6% nicotine level offered in PG and 50/50 vape juice blends. The PG and 50/50 blends are designed for standard vaping with atomizers above 1.0 ohms of resistance. While 6% is a high nicotine content for a VG e-liquid, it is a mild nicotine level for a standard PG vape liquid.
All of the following nicotine levels apply to PG and 50/50 e-liquids:
1.2% (12 mg) – This liquid is commonly used by light to moderate tobacco consumers. This level is available in 50 / 50 and PG e-liquids. Cosmic Fog offers a 1.2% nicotine level in a 70 / 30 VG / PG blend.
1.8% (18 mg) – This is a medium-strength e-liquid that is used by typical adult tobacco users. Probably the most common e-liquid nicotine level for first time vapers. Available in 50 / 50 and PG blends.
2.4% (24 mg) – This is one of the stronger e-liquids available. It is recommended for heavy, daily nicotine users. Best to use in PG blends.
3.6% (36 mg) – This liquid nicotine level is for the heaviest tobacco users. Not meant for lighter users. The 36 mg e-liquids should only be vaped in PG e-liquids with standard mods or cig-a-likes. You don’t want to overdo it!
5% (50 mg) – A very strong nicotine content with an intense hit. This level of nicotine is found in the JUUL vapor device. Designed to be occasionally puffed and not for chain vaping.
It may take a little trial and error to find the nicotine strength that best suits your personal preference. It is also important to consider how you vape. If you like to vape continuously during the day, it’s best to choose a weaker nicotine level so as not to ingest too much and make yourself sick or make your nicotine addiction worse. If, however, you prefer to take only a couple of puffs a day, you can consider a stronger e-liquid that will quickly satisfy your nicotine craving.
Getting the right nicotine strength is an integral part of finding your best vape juice. Too little nicotine might make you vape more to compensate, while too much may give you headaches. A good rule is to start with medium strength, then adjust accordingly.
PG and VG: Which is the Best?
The primary base solution in e-liquid is either Propylene Glycol (PG) or Vegetable Glycerin (VG). PG provides more flavor but produces less vapor. VG is more viscous and has a slightly sweet taste – thus muting the flavor somewhat – but producing massive clouds of vapor.
We have prepared a guide to PG vs. VG for those who want to dig deeper into the topic. Check out this page to learn more. A common VG to PG ratio is 70:30, and many users are satisfied with the flavor and the amount of vapor this mix produces. Some people may be allergic to PG. If you find yourself itching, getting hives, or having a hard time breathing after vaping on a PG e-juice, you might need to acquire a VG blend or at least, e-liquid with a mix ratio of 80% VG and 20% PG. Here’s the brief comparison of benefits of each type of e-liquids:
The sheer number of e-liquid mixing options can be overwhelming for any vaper, new or experienced. You may have to try a few different vape juice ratios and flavors to find your go-to vape.
The importance of testing cannot be stressed enough, as it gives the first-hand experience of what’s available. Try different blends and flavors to find your best e-juice. Not all e-liquids are made equal, with variations in flavor and nicotine strength occurring across different brands.
One e-liquid brand’s mango flavor may taste different when compared to another brand’s mango flavor. Nicotine strength can also vary between brands that advertise the same nicotine levels. You may find one brand’s 12mg strength to be perfect for you, while another with the same nicotine level might be too strong or too weak.
When purchasing from a brick and mortar store, most offer testers for customers to try. Online stores, however, are a different story. While you can’t test flavors from online stores, you can purchase special “tester packs.” These tester packs are usually a set of different flavors in smaller bottles, sold in 5, 10, or sometimes even 20 flavors per pack. You can choose varying levels of nicotine strengths as well when ordering to ensure you find the right combo for you.
It may take some time before you find the flavors, nicotine strength, and PG/VG ratio that works best for you. Don’t just settle for what’s immediately available. Part of the fun is trying new things. Don’t be afraid checking out other brands. The best vape juice you ever had might be the next one that you try! Just be sure to buy high-quality e-liquid from established and trusted manufacturers. The money you save on the cheap e-juice will end up costing you a lot more in the long run.
All it takes is a little experimentation. Once you find a rhythm, you’ll be an experienced e-liquid consumer.
Vape Juice FAQ
Best Vape Juices of 2020: Last Words
Since it is clear that the best flavors of e-juice are subjective, part of the fun of vaping is finding the right one. Even e-liquid flavors that are on this list might not be everybody’s cup of tea. Vaping many different flavors from different brands before settling on some favorites is part of the appeal rather than trying different cigarettes. As long as the company is doing the right thing by offering high standards and sourcing the best ingredients, then it goes without saying that the resulting flavors will speak for themselves!
Published: November 1, 2018Updated: November 23, 2020
Vape Juice Reviews
With an embarrassment of riches, vapers are treated to a wide variety of premium juices these days. Many brands are starting to take the idea of craft vape juices seriously and exploring how to make the vape experience better. Anyone of these juices should hit the spot in terms of flavor and quality of vapor.
Broke Dick is the name of a Florida vape juice company that makes quality, no-frills e-juice in special batches and sells them at low prices.
I was a smoker for over 25 years. In this time I also earned my medical degree with a specialization in addiction treatment and counseling. That period has led me to vaping, my interest started around 2011. I’m fighting the tide of hysteria and dis-information around vaping that emanates from various fronts legislative, cultural and scientific. Having scientific councils support, I’m happy to contribute my thoughts, articles, and expertise.