NicQuid Review: High Standards, Best Ingredients, Sublime E-Juice
NicQuid is a premier e-liquid manufacturer that holds itself to the highest standards. The company was founded in 2012 in Ohio. The facility where it makes its products features an ISO Class 7 cleanroom that was built specifically to make e-juices. The NicQuid e-juice catalog divides into four different flavor categories with different names like Blast (Fruit-based) or Burst (Menthol-based).
Beyond high-quality e-liquids, the brand also features a proprietary clearomizer for use with its products, the Spinner E-cig kit, which uses a unique, multi-wick atomizer. The company also has an apparel line.
Christina MatthewsUpdated: June 9, 2020
Most popular
Heartland
10/10
Flavor profiles: berries and watermelon
Six available nicotine strengths
60/40 PG/VG blend
Heartland is a simple blend of two classic flavors. Users will feel the taste of ripened, fresh-farm berries on the first draw. That prof...
Sinnamon
60/40 PG/VG blend
Six nicotine options: 0mg, 3mg, 6mg, 12mg, 18mg, 24mg
The NicQuid label started in 2012. The facility where the company manufactures its e-liquids is among the highest-rated labs in the industry. The cleanroom is outfitted with the top-of-the-line manufacturing equipment that ensures every batch made in the facility is pure, potent, and contaminant-free.
The brand takes its dedication to cleanliness and purity very seriously. It is a founding member of AESMA or the American E-liquid Manufacturing Standards Association, which is a trade group that holds its members to the highest standards. These standards cover almost every aspect of e-liquid manufacturing from the ingredients to the packaging down to the delivery methods.
The ingredients the brand uses is another point of pride for them. It mentions the “base” of its products as USP/Kosher certified VG and USP certified PG, which make up the foundation of all its products. The company also eschews any artificial colorings or flavorings that might taint the quality of its products.
The company does not carry a nic salt line. Judging by its website, the brand is all about quality over quantity. The product line fills all of three pages. The site itself is bare-bones and gives customers important information about the product, the company as well as an easy navigation scheme so users can easily choose their preferred product.
A Brief Look at the NicQuid Product Line
NicQuid keeps its product line simple. It has a more adult-focused aesthetic with simple, monochrome labels that denote a seriousness that few other e-liquid makers have. As mentioned earlier, the NicQuid line consists of four separate flavor categories:
Blast (Fruit-based, eleven flavors in total)
Blends (Tobacco-based, four flavors in total)
Bliss (Dessert-based, one flavor)
Burst (Menthol-based, nine flavors in total)
The products reviewed here are only a small sampling of what the company has to offer. For a complete list of NicQuid products be sure to visit its website.
Heartland is a simple blend of two classic flavors. Users will feel the taste of ripened, fresh-farm berries on the first draw. That profile then spreads out to include the succulent watermelon flavor on the tail-end of the vape. The blend has no other flavor profiles but does not need them. The twin pleasures of sweetened watermelon along with the tangy, refreshing splash of berries are all vaper’s need to enjoy this masterful NicQuid creation. Heartland is available in either 30 or 50ml bottles. Users can choose from six nicotine strengths ranging from 0mg to 24mg.
Palm Beach is an e-liquid designed to transport people to a more sunny place. It features the tangy, sweetness of a freshly-opened pomegranate with its seeds spilling out the elixir inside. Paired with this delight is the more straightforward taste of strawberries that also drip with an unmistakable flavor. Users will feel refreshed from the first pull, as the two sensations lightly drape themselves over your taste buds. Palm Beach is an entry from NicQuid’s Blast line, which features fruit-based flavors. It is available in 30 or 50ml bottles. Users can choose from six different nicotine strengths ranging from 0mg to 24mg.
Vaping this e-liquid would qualify as taking the Cinnamon Challenge as it packs as much of a punch as a spoonful of regular cinnamon powder. Well, not really. This one is much more tame, as it allows for the essence of cinnamon to waver in your mouth without the spice overwhelming your senses. The vape begins on a spicy note that then mellows to become a little sweeter as the cloud gathers. The exhale leaves you refreshed, while the cinnamon continues to pinch your taste buds. This e-liquid is from the Bliss line. It can come in either 30 or 50ml bottles and features six different strengths.
Apple Frost is a riff on another e-liquid in the NicQuid lineup, Apple Breeze (which is also the name of a cocktail, by the way). But where the latter flavor emphasizes the tartness of crisp, green apples, Apple Frost lowers the temperature with a blast of menthol, rather than a simple breeze of coolness. The ice cold flavor is obvious from the start. The inhale freezes everything in place so that the apple flavor can enter and deliver a tart, lip-puckering sensation. The menthol does not let up, even after the exhale as the menthol slowly thaws and releases its icy grip. This e-liquid is part of the Burst line. It comes in 30 or 50ml bottles and is available in six different nicotine strengths.
Daybreak is for those moments when you need to step away and take a break. It comes from NicQuid’s Blend line that combines tobacco-flavor with several other notes. Daybreak is intended as a treat as it blends creamy vanilla with roasted nuts along with the subtle bite of tobacco. The flavor is not far removed from a French Vanilla latte, as it alludes to a coffee flavor but instead replaces it with a smooth, tobacco taste. Daybreak is there for whenever you need a breath of fresh air. This e-liquid comes in either 30ml or 60ml bottles. Users can choose from six different nicotine strengths starting at 0mg and going all the way to 24mg.
Purchasing and Delivery
The company ships all over the US and it also ships internationally. There are three delivery options for customers based in the US, and three options for international customers. The three options for US orders can range from 3 to 7 days for the low-cost options, while priority and express shipping options take less time, around 1 to 2 business days.
Customers with orders over $50 get priority shipping for free, but only to locations in the US. There is no such discount for international customers and shipping times can range anywhere from 2 months to 7 days.
Loyalty Program
There are two ways that customers can save when buying NicQuid e-liquids. The first is by making bulk purchases. Users can buy, for example, four 30ml bottles of any flavor and save 4% off the purchase price of a single bottle. The scheme increases from there if users buy more, they save more.
The other way to save is by signing up for the company’s loyalty program, which works on a points system. Users can get points by signing up for the program, signing up for the newsletter, writing a review and referring a friend. Once they have accumulated enough points, customers can apply them to future purchases for discounts.
Customer Rating
NicQuid e-liquids get five-star ratings across the board, with three-star ratings complaining only of how good the flavors taste that people cannot stop vaping it. The same goes for its customer service ratings. There are little to no customer complaints about a delivery, poor service or bad-tasting, spoiled e-liquids.
The company maintains a Support page where customers can contact them directly to resolve any disputes. But the majority of reviews on the company’s website are mostly about how great its e-juices taste.
The Competition
Broke Dick
Broke Dick is a Florida-based manufacturer of e-liquids that cuts corners everywhere, save for the ingredients it puts into its e-juices. The company does this to keep down costs so customers can get high-quality e-liquid without, well, going broke.
The company makes small batches and rents a top-of-the-line facility – again, as a way to keep down overhead costs – to make their juices at certain times of the year. The product line features classic dessert and fruit flavors like Banana Caramel Milkshake, Key Lime Pie, and Strawberry Milkshake.
Dollar E-Juice Club
The Dollar E-Juice club offers a variety of e-liquid flavors in both regular and nicotine salt varieties. The site prides itself on its low-cost options and rarely sells a bottle for over $10. The brand makes their e-liquids in similar conditions as NicQuid, in an ISO Class 7 cleanroom to ensure the highest quality possible. The company also sells vape hardware on its site that users can pair with their e-juice purchases.
FAQ About NicQuid
What are the main ingredients?
The company uses USP-certified, Kosher grade vegetable glycerin (VG) and USP-grade propylene glycol (PG) as the foundation for all of its products. There is only a single ratio of 60/40 PG/VG that the company uses as it believes that is the ideal mixture to allow the flavors of its e-liquids to flourish.
What other ingredients do they use?
Aside from the high-quality vegetable glycerin and propylene glycol it uses in all their e-liquids, the company also uses food-grade, GRAS (generally regarded as safe) artificial and natural flavorings. It also uses high-grade liquid nicotine that is tested and certified pure, but the company re-tests all its liquid nicotine to ensure maximum potency.
Can I return e-liquids?
The company does not accept returns on any of its e-liquids. Customers who are unsure about the quality of their purchase can contact the company directly, as they will run tests on the e-liquid in question and use traceability to ensure everything is up to code.
Conclusion: NicQuid Review: A Leader in Vape Juice Quality
NicQuid has been making premium e-liquid for over eight years and is still going strong. The company’s emphasis on quality means they eschew the typical loud and outrageous brand aesthetic that other e-juice companies use, which leaves them vulnerable to accusations of marketing to minors and young children.
The company is not about that. It sells all its juices in non-descript bottles that could not be mistaken for anything else other than e-liquid. The flavors are precise and their nicotine content is wide-ranging. The brand remains a singular presence in the industry for its transparency and commitment to the highest possible standards.
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Posted by
Christina Matthews
I love the written word, and in my career as a journalist, I strive to provide the facts about everything I write about. There are too many false and alarmist stories out there about life and vaping mainly.
My mission is to make e-cigarettes less scary to people with informative articles and extensive research on not only the possible evils of cigarettes and Big Tobacco, but the objective side of e-cigs.
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