Most popular
myBlu device
10/10 icon-question
  • 350mAh internal battery
  • USB charger included
  • Comes with a lifetime warranty

The newest Blu product is the myBlu device that features an internal 350mAh battery and a USB charger. The battery section features a sma...

Blu Disposables
  • Fully disposable design
  • Ready-to-use out of the box
  • Available in five different flavors
bluPlus +
blu plus+ xpress img
  • Includes a disposable tank, battery, and charger
  • Compatible with other Blu Plus tanks
  • Fully rechargeable

A Closer Look at the Brand

Blu, or myBlu as the devices are sometimes referred to, has had a long history. The brand was started in 2009 by Jason Healey, who marketed the devices as part of a lifestyle brand for smokers. The company that Healey started was eventually sold to several different Big Tobacco companies. Now it is owned by Fontem Ventures, a subsidiary of Imperial Brands.

Blu brand

The company’s current iteration has several models for sale. Although due to flavor restrictions in the US, tobacco and menthol are the only flavors available in the US. In addition, the brand makes pod devices with rechargeable batteries. And it continues to make disposable devices that come in several nicotine strengths.

The brand also maintains a line of different accessories for users to charge their batteries and different tanks to attach to their disposable batteries. In addition, the units are available in several different nicotine strengths, ranging from 0% to 1.2% and 2.4%. Users can order directly from the myBlu website or find a location near them that sells myBlu products.

The Best Blu Products

The Blu E-cig brand has a select line of products aimed at adult smokers who wish to transition to e-cigarettes and vaping. The line is small, but it features a line in several different colors and sizes. And it comes fully equipped with all the necessary components.

#1 myBlu

Convenient, Stylish Pod Device

10/10 icon-question Review score

The newest Blu product is the myBlu device that features an internal 350mAh battery and a USB charger. The battery section features a small LED to show it is charging and when it is in use. The battery takes only an hour to charge and can last for a full day’s worth of use. The liquid pods come sold separately and are compatible with all myBlu devices.


  • Easy-to-use
  • Fast charging time
  • Buttonless design
  • Air-activated


  • Liquid pods are sold separately

#2 Blu Disposables

A Range of Flavors

9.5/10 icon-question Review score

Their disposables are cig-a-like devices that come in various flavors, from vanilla and mint to tobacco and cherry. The Blu disposables feature a draw-activated, buttonless design that pairs a sleek outer shell with an internal battery and liquid pod. The disposables come in single nicotine strength, 2.4% or 24mg.


  • Great tasting flavors
  • Great vapor production
  • It can last a long time
  • Easy-to-use


  • Only one nicotine strength

#3 bluPlus +

A Disposable Hybrid Device

9.5/10 icon-question Review score

The bluPlus kit is a starter kit that combines the ease and convenience of a disposable device with a USB charger so users can reuse the device. In addition, the kit includes a disposable liquid tank section and a rechargeable battery that users can recharge and pair with another liquid tank if they want.


  • Disposable and reusable
  • Great for beginners
  • Great vapor production
  • Fast recharge time


  • No liquid pods included

#4 Blu Liquid Pods

Four Flavors to Try

9/10 icon-question Review score

The blu liquid pods are for use with the myBlu device and come in four different flavor varieties. Users can choose from a range of tobacco and menthol-based flavors, including Gold Leaf, Menthol, and Tobacco Ice. In addition, the pods contain a proprietary blend of nicotine salts and flavorings that have been tested and formulated by the company.


  • Great throat hit
  • Good nicotine options
  • Great tasting flavors
  • Good vapor production


  • Limited flavor options

#5 Blu Plus Tanks

Four Disposable Flavor Tanks

8.5/10 icon-question Review score

The Blu Plus tanks are made for disposable Blu devices and come in four different flavors. In addition, users can choose from either tobacco-based (Gold Leaf, Carolina Bold, Tobacco Gold, or Menthol) to pair with their rechargeable Blu device. Each pod contains up to 200 puffs of liquid and can come in several nicotine strengths from 0% to 2.4%.


  • Fully compatible with Blu device
  • Long-lasting
  • Good flavor
  • Good throat hit


  • Limited flavor options

Blu Accessories

The brand also offers accessories that are necessary for users to maintain their devices and recharge them. The company gives users a wall charger to plug in their myBlu batteries to keep charging and other USB chargers to charge their smaller devices. Users can also purchase a separate Blu disposable battery that works with its Blu Plus tanks.

Using the Blu Devices

The Blu line of devices is designed to be easy-to-use, so even beginners can start using them right away. The line-up features models that have no buttons or screens or even power buttons. Many of their devices are ready to use right out of the box. They do not need to be recharged, refilled, or tinkered with in any way. Users need only to attach the Blu tank to a compatible battery and start puffing.

Whenever the pod or battery begins to wane, users can recharge the batteries if they have a compatible device. They can also switch out the liquid pod if they feel the strength or flavor of their pod is diminished. The Blu E-cig devices are meant to be seamless, so users do not have to spend much time adjusting their habits.

Buying the Devices

Users can browse the company’s website for the full selection of products and accessories they offer. But the Blu E-cig brand has expanded throughout the years so that they are found in almost all retail spaces that sell e-cigarettes and vaping devices. In addition, users can find them in convenience stores, gas stations, and other local retailers.

Customer Feedback

The brand has been in the vaping business for a long time and with a limited line of products. There are a few things that customers can complain about. The general feeling around the brand is that it offers customers high-quality products at reasonable prices and offers a lifetime warranty on its flagship product, the myBlu.

Customers can reach out directly to the company whenever they want through a toll-free number or online via email. The company consistently maintains a presence online to resolve any customer complaints or issues. Users have not expressed any significant complaints about the company or its products, and its customer service ratings are very high.

How to Save and Order Products

Users can buy directly from the brand and receive their orders through the mail. However, new PACT Act regulations require an adult signature upon receipt. In addition, users must have a valid phone number and government-issued ID to receive their package. It takes anywhere from 5-7 days to be delivered.

Users can also opt for an auto-ship option, receiving a new delivery of Blu products every month. In addition, users can receive up to 10% off of any purchase when they sign-up for an auto-ship subscription.

The Competition


The Juul brand has become the dominant one in vaping for its sleek, easy-to-use design and satisfying user experience. The Juul is a compact, buttonless device. It features an internal 250mAh battery that pairs with a compatible, pre-filled e-liquid pod. Unfortunately, the Juul is only available in two flavors, tobacco and mint. Each Juul pod holds up to 1.7ml of liquid and comes in two nicotine strengths, 3.0% and 5.0%.


The Vuse is an e-cigarette brand that features a disposable e-liquid pod paired with a rechargeable battery. The Vuse has no buttons and features a larger outer shell than either the Blu or Juul. The Vuse works as a draw-activated device and comes in several different flavor varieties, including tobacco, menthol, and several fruit-based flavors unavailable in the US.


Is Blu vape FDA approved?

The FDA has not yet approved the Blu vape under its PMTA scheme. But it has submitted its application and is awaiting approval. Many other e-cigarette companies are awaiting approval from the FDA. And only a few have even been granted approval. Thousands of applications are still being processed.

Are Blu vape batteries rechargeable?

Some Blu vape batteries are rechargeable, like the myBlu pods and the Blu Plus devices. Every compatible model that is capable of being recharged includes the applicable charger. Users can also purchase chargers separately if lost or need to be replaced.

How to open a Blu vape?

Blu vapes are not meant to be opened, and they cannot be refilled. Therefore, users should dispose of their used Blu tanks or pods when finished. In addition, users who try to open their pods or batteries can risk their safety. Therefore, users should not come in contact with any of the materials that are inside the pods or batteries.

How long does a Blu vape pod last?

A Blu pod can last for anywhere from 300 to 400 puffs. Of course, a pod or battery’s length and duration depend on the usage and frequency of use. Some users can extend the lifespan of their pod with moderate or light usage.

How many cigarettes is a Blu equal to?

A single Blu disposable is equal to almost two packs of cigarettes, according to the manufacturer. However, the pods’ exact nicotine content and ingredients are proprietary, so there is no exact information available on them.

Are Blu Vapes good?

Yes, they are generally considered to be quality products with good flavor and vapor production. In addition, they have a reputation for being easy-to-use, stylish with many different flavors that are unique from other product types

How long do Blu Vapes last?

A single Blu disposable, for example, can last for up to 400 puffs. Users can also prolong the lifespan of their pod with light or moderate use or by using them only once in a while.

Are Blu vape pens safe?

Yes, Blu vape pens are very safe, but users should always follow proper storage and charging rules. Their vape pens do not have any outward buttons or settings. They are self-contained devices, which makes them difficult to tamper with or to misuse.

Pros & Cons


  • A small range of high-quality products
  • Easy-to-use and affordable
  • Great customer service
  • Fast delivery times
  • Easy returns policy


  • Limited flavor options

Conclusion: Blu Vape Review: A Range of Cool Devices

Have you ever used Blu vape products? Are you interested in trying them? Let us know in the comments section below.

The Blu vape brand has grown to become one of the most recognizable brands in vaping. The brand has redesigned its products to make them more accessible to the public. And it used high-quality ingredients in all its products to make them safe for the consumer. As a result, users can easily switch between the different Blu products without the hassle and still receive a satisfying vaping experience.

Published: August 25, 2015 Updated: December 2, 2021



Leave a comment

9 comments on “Blu E-Cigs Brand Review: E-Cigs with Innovative Social Features

  • Cheryl

    August 16, 2018 at 12:17 pm

    I’m actually happy with mine. I havent bought a pack of Marlboro reds since I got it, and I’ve been smoking for 20yrs straight. I do want to look into other vape options, but for starting out with quitting smoking, I am very happy with this product. Got the vanilla refill, I love that I dont smell like an ashtray anymore!

  • JoeAnn

    August 13, 2018 at 1:39 pm

    Sup Vapes, I’m trying My Blu disposable for first time, and I gotta say Vapes…I LOVE THIS SHIT! I’ve researched the product and how to use and maintain for longevity. It must remain upright otherwise it will leak for us girls don’t let it lay down in your purse or what ever you carry. I did turn it upside down for a second and it did start to leak, so that’s a no-no.Also, I read up on nicotine vs non nicotine. Diacetyl is a ingredient that makes it harmful. There’s is a juice that’s kosher with no diacetyl and nonnicotine or not. So before you review do your homework. ?

  • Gareth thomas

    July 7, 2018 at 9:58 am

    I have contacted blu numerous occasions.about fauly getting nowhere..customerservice needs to be looked at…useless

  • John

    May 7, 2018 at 6:11 pm

    Wow I guess I should have read these review before I bought one LOL. Oh well, it was only 1 dollar for the starter kit. Some kind of promotion. From what I’ve read here so far I guess they’re only worth $1. Can’t wait to find out how bad mine sucks! LOL

  • David g

    March 2, 2018 at 3:38 am

    My e cig charger wires got tore up by my cat so in a pickle I bought a blu e-cig. Thank god they were available! Had I not bought this e cig.. I would not be content with my current life. But holy crap does this thing suck. Take one hit.., abd wgstever u were doing before will seem 1000000X better. I bought a menthol e cig from speedway. No hint of menthol. No smoke. Must be a dud. So thank U blu.. I thought my own life was absolute poop until I found this useless barely puffable e cig.. thank u for proving to me that there are way worse things out there. Your ecigs suck and your company president should stick a letter opener in his right eye socket. Enjoy the 7$ I just gave you, and ya anybody considering buying s blu e cig Ud be better off buying mint chocolate chip ice cream, rolling it in a newspaper and smoking that cuz these things suck.

  • Pasquale J Argenio

    December 8, 2017 at 1:55 pm

    I thought I was buying a rechargeable, but when I got home I found it was disposable. The package looks the same. $16 for one e-cig? Plus the environmental impact, which is important to me.
    I will NEVER ever buy anything Blu again.

    • Tom

      August 6, 2018 at 3:58 am

      Isn’t that your fault for not looking at the packaging properly and opening your mouth and asking about the product?

  • Walt_Smith

    November 2, 2016 at 8:32 pm

    blu e-cigs suck. And the also leak into your mouth, mmmmmm good. Sometimes into the battery too! Then when I write 3 emails I get completely ignored except for their ads I still get wondering why I have not visited in a while! I am going to learn how to hack their web site and then see if they ignore me. This product is garbage.

    • dan

      December 29, 2016 at 7:17 pm

      did u get the blu plus or the other one?