Digital Marketing Specialist (Middle)

Qualifications

• 1.5-2 years experience in a marketing, social media management, and/or web publishing capacity
• BA/BS preferred
• Demonstrated expertise in content development, including video, and exceptional project management and tracking experience
• Strong understanding of consumer marketing and demand generation marketing tactics
• Ability to solve problems, prioritize tasks, multitask, and manage time effectively
• Strong computer skills and ability to learn software applications independently
• Must be results driven, enjoy problem-solving, and passionate about being challenged
• Experience in integrated digital/content production a plus
• Solid background in and understanding of digital marketing principles and methodologies (SEO, page ranking, social media, content marketing, email marketing, PPC and SEM)
• Very strong organizational skills and attention to detail
• Able to handle multiple projects simultaneously, on budget and before deadlines
• Ability to work proactively, independently, and make decisions
• Strong writing, presentation, and communication skills. A Storyteller.
• Thrive on collaboration and teamwork
• Goal driven and task oriented
• Self-motivated and enthusiastic
• Passionate about technology

Job Description

• Create and manage content that fuels our demand gen, email, social, paid and owned campaigns, projects, and events.
• Monitor digital campaigns including AdWords/PPC, display advertising, retargeting, and other channels to drive traffic to the website and landing pages
• Keep web properties up to date with latest deals, offers, and promotional content (basic HTML knowledge a plus)
• Monitor the company’s social media accounts and offer constructive interaction with users
• Develop innovative and creative digital media content across social media platforms
• Keep track of social media trends, applications, channels, design and strategy
• Oversee content calendar, project timelines, analytics, and regular reporting
• Ensure consistent brand messaging and creative assets across all digital marketing touchpoints
• Assist with digital reporting from Google Analytics and other data sources
• Coordinate with key stakeholders across the marketing team to ensure campaigns and projects are properly launched, executed and measured