V2 Closed. Did Juul Labs Them to Conquer the Chinese Market?


by Jeffrey Buckley

Updated: November 17, 2021

Juul e-cigarette display

VMR, which owns V2 vape pens, dry herb vaporizers, vape liquids and batteries has discontinued its operations. The company has cited product tariffs among other challenges which, according to a message on their website, will ‘dramatically’ have an impact on its cost structure as well as profits.

Why Did V2 Cigs Go Out of Business?

V2 Cigs closed because of the unfriendly regulatory environment created by the Food and Drug Administration targeting e-cigarettes and vaping companies. These regulations increased the difficulty of doing business because it is nearly impossible for companies to comply with them. They are overly complex, and attempting to comply with them increases the costs of doing business. As a result, the company closed.

Electronic Cigarettes Vaporizers

VMR’s V2 brands have been very successful in the US to the extent of being regarded as the number one leader in online e-cigarette sales; a rank it has consistently held since 2011. It is for this reason that someone could wonder how such a successful company could go under just like that.

A Twitter user says that VMR has been acquired by Juul Labs.

Who Bought V2 Cigs?

VMR had been bought by Huabao Investment Holdings at the cost of $23 million in 2018. Huabao, which is headquartered in Shanghai, had the objective of introducing vapor technologies in both the US and Asian markets.

A subreddit r/Vaping supports this rumor saying that V2 cigs closed business after being bought by Juul.

Not very cash money at all Juul buys VMR V2

However, Juul bought the controlling interest in the V2 vape company from Huabao for $75 million and later decided to close it permanently the same year.

Why Did Juul Buy V2 Store?

The most likely reason Jull bought VMR is that they are trying to monopolize control of the market. By buying VMR, Juul will gain access to the Chinese market.

What Can V2 Cigs Customers Do Now?

the customers can find many cartridges and batteries compatible with V2 batteries. All that is needed is a refillable cartridge compatible with 808 threads.

What are the Alternatives to V2 Cigs?

There are various alternatives to V2 disposable e-cig products. For instance,White Cloud, Vapage and Apollo are perfect alternatives to V2 cigs. Customers can also look around the internet and in brick-and-mortar stores to find the best possible options.


VapingDaily holds the hand on the pulse of these actions and is sincerely sorry for missing the leading manufacturer. Nevertheless, life is going on, and we would be glad to know your opinions. Which products are the best contenders to take the prominent positions of top charts? Who do you think will replace the V2 cigs on the vaping market?

Published: November 3, 2018Updated: November 17, 2021

Jeffrey Buckley

I was a smoker for over 25 years. In this time I also earned my medical degree with a specialization in addiction treatment and counseling. That period has led me to vaping, my interest started around 2011. I’m fighting the tide of hysteria and dis-information around vaping that emanates from various fronts legislative, cultural and scientific. Having scientific councils support, I’m happy to contribute my thoughts, articles, and expertise.


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One comment on “V2 Closed. Did Juul Labs Them to Conquer the Chinese Market?

  • Truejabber

    November 13, 2018 at 8:50 pm

    Well I got an email today from VMR offering me 40% off a Juul starter kit on Juul’s site so….