V2 Closed. Did Juul Labs Them to Conquer the Chinese Market?


by Jeffrey Buckley

Updated: February 4, 2021

V2 is closing down

VMR, which owns V2 e-cigarettes and vapor products, has discontinued its operations. The company has cited product tariffs among other challenges which, according to a message on their website, will ‘dramatically’ have an impact on its cost structure as well as profits.

Vape Woman

Table Of Contents

  1. VMR V2 Closing
  2. Summary

V2 closing disclaimer

VMR V2 Closing

VMR’s V2 brands have been very successful in the US to the extent of being regarded as the number one leader in online e-cigarette sales; a rank it has consistently held since 2011. It is for this reason that someone could wonder how such a successful company could go under just like that.
A Twitter user says that VMR has been acquired by Juul Labs.

A subreddit r/Vaping supports this rumor saying that V2 cigs closed business after being bought by Juul.

Juul buys VMR_V2 cigs and then shuts them down!

However, there has not been an official communication from either Juul or VMR to confirm if there has been such a deal.

VMR had been bought by Huabao Investment Holdings at the cost of $23million in 2015. Huabao, which is headquartered in Shanghai, had the objective of introducing vapor technologies in both the US and Asian markets.


VapingDaily holds the hand on the pulse of these actions and is sincerely sorry for missing the leading manufacturer. Nevertheless, life is going on, and we would be glad to know your opinions. Which products are the best contenders to take the prominent positions of top charts? Who do you think will replace the V2 on the vaping market?

Published: November 3, 2018Updated: February 4, 2021

Jeffrey Buckley

I was a smoker for over 25 years. In this time I also earned my medical degree with a specialization in addiction treatment and counseling. That period has led me to vaping, my interest started around 2011. I’m fighting the tide of hysteria and dis-information around vaping that emanates from various fronts legislative, cultural and scientific. Having scientific councils support, I’m happy to contribute my thoughts, articles, and expertise.


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One comment on “V2 Closed. Did Juul Labs Them to Conquer the Chinese Market?

  • Truejabber

    November 13, 2018 at 8:50 pm

    Well I got an email today from VMR offering me 40% off a Juul starter kit on Juul’s site so….