IQOS VEEV: Will This Be the Vape That Kills Juul?


by Christina Matthews

Updated: February 10, 2022

Gray-black electronic cigarette IQOS VEEV by Philip Morris

The IQOS Veev launch has many people excited because it has specifications that put it a cut above Juul. Unfortunately, it cannot be sold in the United States because of alleged patent infringement.

However, anyone who lives outside of the US should look into it. It is much improved over the IQOS Mesh, and it has some fantastic flavors that everyone will appreciate, especially former smokers.

IQOS Banned in the US — Where Will PMI Sell Its Devices?

Phillip Morris International (PMI) will be unable to sell this new device in the US.

British-American Tobacco (BAT) filed a lawsuit against PMI in May 2020. They alleged that the technology used in PMI’s devices infringed on their intellectual property.

BAT filed two different claims in the US, stating that PMI infringed on their patents. These claims sought to force PMI to pay damages for violating BAT’s patents.

In September 2021, the US International Trade Commission decided that PMI can no longer sell IQOS in the United States. However, this has not stopped PMI from selling these devices elsewhere.

IQOS has enjoyed tremendous success in New Zealand and Japan, and they plan to roll them out in Trinidad and Tobago at a later date. People should be able to find these products anywhere except the United States.

What Is the IQOS VEEV?

It is a battery-powered vape, just like any other e-cigarette. It uses IQOS VEEV MESH heating technology that consists of tiny holes that heat a pre-filled, non-refillable pod. They are draw-activated and have a low-nicotine liquid detection device that consistently keeps the vapor quality high while the e-cig is being vaped.

Additionally, this vape has a great form factor. It looks like a fat highlighter marker with rounded edges, and it is so tiny and compact that it will fit anywhere. This aspect makes it perfect for people always on the go.

The pods are filled with nicotine juice made from tobacco leaves, and the pods are made in European production facilities that use higher standard assembly techniques.

There is also the IQOS VEEV app that allows the user to lock the device and pair it. It is compatible with Bluetooth and makes using the device more fun.

How Does It Compare to Previous Models?

Previous IQOS vape devices did not use nicotine liquid. Instead, they were more like dry herb vaporizers.

They consisted of a battery and a cigarette. The cigarette was placed in a recess that contained a heating chamber that vaporized the tobacco. When the tobacco products were heated to the appropriate temperature, the user inhaled on the butt end of that cigarette.

The VEEV is not the first PMI vape to use nicotine juice, though. They also have the IQOS Mesh, but there were some teething problems.

The IQOS Mesh had a good selection of flavors and a decent draw, but it did not provide much of a throat hit and had some issues with misfiring.

The VEEV is a significant improvement over the Mesh, with its better build quality, appearance, and draw.

How to Use the IQOS VEEV

These vapes are very easy to use. Follow these steps to get started:

  • Prepare the vape for use by removing the seal tab
  • Insert the VEEV pod onto the vape; it will vibrate and confirm that the connection between the pod and battery is secure
  • Press the firing button one time for a second and get started. Press it again to turn it off.

How Much Do VEEV Vapes Cost?

Depending on the vendor, these products run anywhere from $25 to $30, and the replacement pods cost around seven dollars.

This price might seem a little high for a product that uses pre-filled pods that cannot be refilled. But overall, these devices are much better built than the average cheap pod mod made in China or somewhere else. As a result, the build quality is better, and the flavor quality of the nicotine juice is also better.

Buyers get what they pay for, and vapers get a lot when buying this pod mod

Where Can You Buy an IQOS VEEV?

Unfortunately, they are not available for sale in the United States as stated up top.

However, people who live in Europe, Japan (where they are super popular), and most other places should have no trouble finding them or ordering them.

The best way to find these products is to search online for vape shops with online inventories. Potential customers should have no trouble finding them that way.

New IQOS VEEV Vape vs Juul

Juul e-cigarette or nicotine vapor dispenser box on slate
Steve Heap/Shutterstock

Juul is one of the most well-known companies to make e-cigarettes but their devices are not all that good despite their name recognition. Each pod lasts 200 puffs, and their only flavors are menthol and Virginia tobacco.

VEEVs last 400 puffs, which is the equivalent of two packs of cigarettes, and they have nine IQOS VEEV flavors.

The Juul’s only advantage is that it is $4.99, which is significantly cheaper. But, as written above, customers get what they pay for.

Frequently Asked Questions

How Long Does a VEEV Pod Last?

VEEV pods last 400 puffs, which is around the equivalent of two packs of cigarettes. These pods can last up to two days, depending on how often they are used.

How Do You Use a VEEV Vape?

Follow the instructions as written above. But as a refresher, remove the seal tab, insert the pod onto the battery, and then click the firing button to turn it on.

Is the IQOS VEEV Safe?

These devices are safe to use so long as they are used following the instructions. Read the manual that comes with the vape and only use it as it was intended to be used.

Closing Thoughts About This New Iqos Product

The VEEV is the perfect product to get, and everyone should try it one time. It has an excellent range of tobacco flavors and some very cool fruit flavors. Remember that Juul does not have any fruit flavors. Also, these vapes are very ergonomically designed, which makes them highly portable.

The only criticism is that the pods are not refillable and that the vapes are not available in the United States. So the logical next step for PMI is to figure things out with BAT and make some refillable pods.

If you have used these devices and want to share your opinion, please leave a comment below. We especially want to know what you think about the ban on these devices in the United States.

Published: January 31, 2022Updated: February 10, 2022

Christina Matthews

I love the written word, and in my career as a journalist, I strive to provide the facts about everything I write about. There are too many false and alarmist stories out there about life and vaping mainly. My mission is to make e-cigarettes less scary to people with informative articles and extensive research on not only the possible evils of cigarettes and Big Tobacco, but the objective side of e-cigs.