Digital Marketing Specialist (Middle)

February 5, 2019

Qualifications

  • 1.5-2 years experience in a marketing, social media management, and/or web publishing capacity
  • BA/BS preferred
  • Demonstrated expertise in content development, including video, and exceptional project management and tracking experience
  • Strong understanding of consumer marketing and demand generation marketing tactics
  • Ability to solve problems, prioritize tasks, multitask, and manage time effectively
  • Strong computer skills and ability to learn software applications independently
  • Must be results driven, enjoy problem-solving, and passionate about being challenged
  • Experience in integrated digital/content production a plus
  • Solid background in and understanding of digital marketing principles and methodologies (SEO, page ranking, social media, content marketing, email marketing, PPC and SEM)
  • Very strong organizational skills and attention to detail
  • Able to handle multiple projects simultaneously, on budget and before deadlines
  • Ability to work proactively, independently, and make decisions
  • Strong writing, presentation, and communication skills. A Storyteller.
  • Thrive on collaboration and teamwork
  • Goal driven and task oriented
  • Self-motivated and enthusiastic
  • Passionate about technology

Job Description

  • Create and manage content that fuels our demand gen, email, social, paid and owned campaigns, projects, and events.
  • Monitor digital campaigns including AdWords/PPC, display advertising, retargeting, and other channels to drive traffic to the website and landing pages
  • Keep web properties up to date with latest deals, offers, and promotional content (basic HTML knowledge a plus)
  • Monitor the company’s social media accounts and offer constructive interaction with users
  • Develop innovative and creative digital media content across social media platforms
  • Keep track of social media trends, applications, channels, design and strategy
  • Oversee content calendar, project timelines, analytics, and regular reporting
  • Ensure consistent brand messaging and creative assets across all digital marketing touchpoints
  • Assist with digital reporting from Google Analytics and other data sources
  • Coordinate with key stakeholders across the marketing team to ensure campaigns and projects are properly launched, executed and measured

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