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Innokin Coolfire IV
Magic Mist Innokin Coolfire IV Starter Kit
10/10 icon-question
  • Internal 2000mAh battery
  • Bright OLED
  • Pass-through charging

The Innokin Coolfire IV is the latest Coolfire device from the Innokin brand. The Coolfire IV features a slimmed-down form factor for an ...

Realism Pro Starter Kit
Magic Mist Realism Pro Starter Kit
  • Fast-charging time (under 30 minutes)
  • Four nicotine-salt e-liquid flavors and strengths
  • USB charging
Element Strawberry E-Liquid
Magic Mist Element Strawberry Whip E-Liquid
  • 50/50 VG/PG blend
  • Three nicotine strengths (6mg, 12mg, 18mg)
  • Single-note flavor (strawberries)

A Closer Look at the Brand


Magic Mist has a website bursting with options for e-liquid vapers. The site features a wide selection of products aimed at e-liquid vapers. The shop page features three main categories, broken down into different products. Users can choose from MM branded items, other compatible brands, or product types, which is a mix of both.

The brand’s emphasis on premium e-juices is obvious from the outset. Users can find many different varieties of e-juice along with compatible devices whether from the MM brand or others. But the brand’s central focus is on starter devices like pods, AIOs, cig-a-likes, and e-cigs, as it sells a wide variety of batteries.

Magic Mist Product Line

The company’s website offers a lot more than its branded items. The site also offers users the chance to pick-up vape gear from other brands, which will be shown here, along with MM products.

#1 Innokin Coolfire IV

A Slim, Easy-to-use Starter Device

10/10 icon-question Review score

The Innokin Coolfire IV is the latest Coolfire device from the Innokin brand. The Coolfire IV features a slimmed-down form factor for an ergonomic grip, while also boasting an internal 2000mAh battery. The device uses a simple two-button control interface that lets vapers vape in variable wattage mode, between 6- 40W or in variable voltage mode, between 3-7.5V.

The Coolfire IV also features several safety protections for users including a ten-second shutoff timer, and overheating protection. Users can recharge the battery via a USB connection on the side, but the battery also enables pass-through charging, so users can vape while the cell is recharging.

#2 Realism Pro Starter Kit

An E-Cig With Blank or Pre-filled Cartridges

9.5/10 icon-question Review score

The Realism Pro e-cigarette is a rechargeable device that pairs with uniquely-threaded cartridges. Users can buy cartridges pre-filled with MM e-liquid or blank cartridges so they can use it with their preferred e-juices. The Realism Pro kit also features a buttonless design, so users need to only inhale to start vaping.

The Realism battery has an internal 280mAh capacity, and users need only twist the cartridge into place – neither the battery nor the cartridges have 510-threading. The two pre-filled cartridges come in four tobacco and menthol flavors. Users can choose Bold Smoky Tobacco (20mg) or Original Tobacco (18mg) or Menthol (18mg or 20mg).

#3 Banoffee Pie E-Liquid

A Mouth-Watering Combination of Flavors

9/10 icon-question Review score

Banoffee Pie features a combination of several well-known flavors that are not hard to guess from the title. This e-juice blends the satisfying pleasures of banana, cream, chocolate, and vanilla ice cream. The e-juice offers a sugary overload from the first inhale that fills the mouth with the sumptuous taste of a freshly-baked pie or sundae.

The Banoffee Pie e-liquid is made from high-quality ingredients including pharmaceutical-grade nicotine, as well as propylene glycol and vegetable glycerin. This e-liquid is available in 10ml bottles, but can also come in a three-pack of 10ml bottles. The VG/PG ratio for this e-liquid is 80/20 and it comes in either 0mg, 6mg, 12mg, or 18mg.

#4 Element Strawberry E-Liquid

A Single-Note E-Liquid with True Flavor

8.5/10 icon-question Review score

Element Strawberry is a single-note e-liquid that does not need more than a single flavor to be great-tasting. This e-liquid from the Element brand has an authentic strawberry flavor that users will enjoy alone or pairing with other flavors. The sweet, freshly-picked strawberries at the base of this e-liquid are obvious from the first pull. Users will note the sweet, sometimes tangy flavor of the berries, along with a satisfying exhale that also leaves vapers breathless.

This e-juice is available in several different nicotine strengths starting at 6mg, 12mg, and 18mg. This e-liquid features an even 50% vegetable glycerin and 50% propylene glycol blend that makes it more suitable for low-ohm or pod devices with high-resistance coils. Users can get this e-juice in either a 10ml or 20ml (2 x 10ml bottles).

#5 Smoky Tobacco E-Liquid

A Strong, Smooth Tobacco Flavor

8/10 icon-question Review score

Bold Tobacco, the other name of this e-liquid, is one of several tobacco-based e-liquids that the brand makes. Users can choose from several different varieties that span the range of possible tobacco categories. This flavor is aimed, like all the other tobacco flavors, at ex-smokers or those looking to make the switch to vaping.

Users can also choose from Mellow Smoky Tobacco, Ultra-Mellow, Smooth Tobacco, Bold, and Dark and Smoky Tobacco, which are all flavors under the MM brand. These e-juices are also available in a bundle so users can taste all four of them, including the Bold Tobacco flavor. This e-juice comes in four nicotine strengths from 0mg, 6mg, 12mg, 18mg.

Delivery Options

Users can buy MM products directly from the website. Shipping in the UK and Europe is free for orders above $30, but it takes between 3-10 days for Europe, while UK shipping is either the same or next-day delivery. Users can also opt for express delivery via courier for orders below $30.


First-time MM customers can use a special coupon code to get 5% off their first order. MM prices are also much lower than other stores, as they feature their branded products more than products from other labels. Users can find starter kits and e-cigarettes at a lower price point than the more recognized brands. The store also has a newsletter that users can sign up to get news, discounts, and deals on the latest products.

Warranties and Guarantees

The company offers users a 30-day money-back guarantee on MM branded products. Users have an unlimited amount of returns for unopened, unused devices from the MM label. If users find any problems with the devices, they can return the product at a full-refund within 30-days of receiving it.

The money-back-guarantee does not apply to non-MM products. Users can still return damaged, defective or unopened products within 14-days of receipt for a full refund (shipping costs not included). MM batteries only have a three-month warranty, while chargers have a twelve-month warranty on them.

Customer Satisfaction

MM takes great care to look after their customers. The site offers users, especially new vapers, a lot of useful information on its products (how they work, vapor quality, etc.) but also on vaping in general. Users will find a glossary of terms explaining different vaping terms, as well as explainers for the specifications for certain items.

While the brand excels in the customer service department, many of its branded products do not stand up to such scrutiny. Users complain of faulty batteries that expire well after the three-month warranty period so they cannot get a replacement. They also mention that the batteries are not on par with the performance they were expecting.

Competing Brands

Boulder Vape


Boulder Vape is a Colorado-based e-cig developer and retailer, whose products are sold throughout the US. The brand designs and creates all its vaping devices that support both e-liquid and alternative vaping materials.

The company is based in the US and it also creates e-liquids with premium ingredients from overseas suppliers. Users can buy Boulder products directly from the website or any participating vape shop in the US.

Open Vape


Open Vape is another Colorado-based vape company that specializes in herbal and concentrates devices that come in several classes and styles. Users can find several pen-style concentrates devices that pair clear, glass tank sections with 510-reusable batteries.

Users can get rechargeable batteries with variable voltage settings or batteries that are draw-activated and have no buttons. Users can get Open Vape products directly from the site or via different vape and head shops throughout the US.

Conclusion: Magic Mist Review: Start Vaping with a Little Magic

Magic Mist has a stated goal to let people switch from cigarettes to one of its products. The company creates easy-to-use devices like pods, e-cigarettes and a wide-ranging line of e-liquids with several flavor profiles.

The brand leans heavily toward new users so experienced vapers might want to look elsewhere for their gear and accessories or they could pick up a back-up starter kit. The company has low-prices, especially on the branded gear, but they also offer more advanced devices from brands like Innokin and Aspire to satisfy even the most discerning vaper.


  • A large line of branded products (e-cigs, pods, e-liquids, etc.)
  • Easy-to-navigate website
  • Large selection of pre-filled or blank cartridges
  • Many e-juices to choose from
  • Free delivery on most orders (over $30)


  • No alternative vaping devices
  • No advanced vaping devices
Published: July 9, 2020 Updated: July 29, 2021

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